In the heart of the big apple

It’s when you gaze out onto the skyline of New York – from the balcony of your room while drinking a cappuccino -, that you realize you are in the heart of the Big Apple. The hustle and bustle of the city attracts our senses like a magnet. The Empire State Building staring at us is the ultimate sign that no location could be more central than NH Collection New York Madison Avenue. It’s impossible not to think of Sarah Jessica Parker in “Sex and the City”, Woody Allen in “Manhattan”, or the lyrics of “New York, New York” by Frank Sinatra and “Empire State of Mind” by Alicia Keys.

The characteristic architecture of the 100-year-old building blends to perfection with sophisticated and avant-garde interior decor, inspired by the golden age of the advertising agencies that populated Madison Avenue in the 50s and 60s and took the Big Apple to the pinnacle of the most cosmopolitan and renowned city in the world.

The 288 rooms and suites, elegantly decorated with authentic touches – such as tiles showing the Brooklyn Bridge, pictures and illustrations of the local chimneys or the NYC subway maps -, were designed to encapsulate the magic of New York, while ensuring the most comfortable haven to rest in the “city that never sleeps” with the thoughtful amenities so characteristic of NH Collection hotels.

From the moment we step inside until we say farewell, countless details await to be unveiled in this hidden Manhattan gem, voted by Luxury Travel Advisor magazine readers as the “Most Instagrammable Hotel” in North America.

What better base from which to walk and explore the cultural and gastronomical secrets of the Big Apple than NH Collection New York Madison Avenue. Perfectly located just one street from 5th Avenue, the hotel naturally invites us on a short walk to Times Square and its iconic lights or Broadway with its rich cultural options. Just a few steps away we can also admire the astonishing views of the Empire State Building or remember iconic movie scenes at the timeless Grand Central Terminal. The NoMad neighborhood is a must visit with its history so intricately connected with the city’s own, where you can walk up to the High Line – one of the trendiest parks in the city – and admire the views across to the Meatpacking District, Chelsea and Hudson Yards.

Strolling around the nearby Bryant Park is always a unique experience not to be missed, whether in summer with its open-air concerts, or during winter challenging your balance on the ice rink and finding the best souvenirs in the Winter Village. Hop in a yellow cab and in 10 minutes you’ll be on a romantic sunset walk in Central Park or going on your energizing morning run in one of the most iconic places in New York.

Apart from being an extraordinary destination, Manhattan is also a paradise for indulging in the most amazing food experiences. Coming soon to NH Collection New York Madison Avenue is the famous Serafina Restaurant, a casual-cool setting where the creative twist on homestyle Italian fare will surprise even the most epicurean visitors. Starting at MAD Bar & Lounge, the hotel’s trendy cocktail bar, there is a lot to explore.

As a starting point, sit on MAD’s velvety bar stools to sip a Lavender 75 or a Mr. Anejo Manhattan, reinvented versions of the traditional cocktails, while you work out your epicurean route through the eclectic New York dining scene or find the best tips for amazing street food discoveries.